Does the Americans with Disabilities Act Apply to Company Websites?

By Ayesha N. Khan, Guest Contributor[i]

Last year, Winn-Dixie lost an ADA-compliance lawsuit—Gil v. Winn-Dixie Stores, Inc., 257 F. Supp. 3d 1340 (S.D.N.Y. 2017)—because blind individuals, who use screen readers to navigate websites, could not effectively use the supermarket chain’s website. Winn-Dixie, which has appealed the ruling, is not alone. In the last year, litigants have filed hundreds of website-accessibility lawsuits across the country. Hospitals, clinics, retailers, restaurants, credit unions, and universities have all been targeted. 

The ADA was enacted in 1990 to give people with disabilities equal access to employment opportunities, goods and services, and government programs and services. With respect to “public accommodations”—restaurants, movie theaters, schools, daycare facilities, recreational facilities, doctors’ offices, and other   businesses that serve the public— the statute’s principal goal was to render physical sites accessible and navigable. Consequently, the statute and its enforcement regulations provided elaborate guidelines on ramping, doorway sizes, clearances, counter-height requirements, and other standards applicable to brick-and-mortar locations.

At the time of the ADA’s passage, the internet was in its infancy, so the statute and regulations said nothing about whether and how the statute would apply in the digital age. As technology advanced, however, the United States Department of Justice, which has enforcement authority over the ADA, recognized the statute’s potential application beyond physical locations. In 2003, DOJ issued a document stating that the statute applied to state and local governments’ websites. The publication referenced guidelines that would render websites accessible, but did not mandate compliance. In 2010, DOJ seemed to be picking up steam when it released a notice of rule-making regarding the accessibility of websites operated by both government agencies and private businesses. But the date for the regulations’ release was pushed back several times and then, just last year, the Trump Administration placed the rule-making on ice.

Meanwhile, the federal courts reached conflicting conclusions on the issue. Courts in the Third, Sixth, Ninth, and Eleventh Circuits read the statute narrowly, holding that an establishment is a public accommodation under the ADA only if it has a physical structure and that, in order for the establishment’s website to be subject to the ADA, the plaintiff must establish a “nexus” between the website and access to that structure. In contrast, courts in the First, Second, and Seventh Circuits have held that any website offering goods or services qualifies as a public accommodation subject to the ADA, even if the company does not have a physical presence. The Fourth Circuit, which has jurisdiction over Maryland, has not yet weighed in on the matter. At least one case raising the issue—Carroll v. ABNB Federal Credit Union, 2018 WL 1180317 (E.D. Va. March 5, 2018)—has been filed within the Circuit, but that case has not yet yielded a substantive decision.

The lack of regulations and inconsistency in the case law have served no one: Many websites remain non-compliant, leaving people with disabilities out in the cold; and most companies don’t appreciate the ADA’s application to their website until they receive a demand letter.

So what is a company to do in this nebulous legal landscape? Look into getting ADA-compliant before you receive a demand letter, unless you are a website-only business located in a state within a jurisdiction that has definitively held the ADA inapplicable to companies that lack a physical location and you do not sell goods or services out-of-state. Even companies that currently lack a legal obligation to become ADA-compliant should consider making modifications, not only to improve access for individuals with disabilities but to avoid a mad scramble in the event DOJ revives its rule-making efforts.

Although the fix can be expensive, it’s not rocket science: The guidelines to which DOJ’s 2003 publication referred—the “Web Content Accessibility Guidelines 2.0” (“WCAG 2.0”)—provide a straightforward set of rules to render a website ADA-compliant. The guidelines address the size of text, the use of contrast between foreground and background, the need for functions to be operable without a mouse (which blind people can’t use because they can’t see the cursor), and many other aspects of websites’ appearance and functionality. These and other modifications render website content accessible to individuals with blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, and photosensitivity.

The guidelines describe various levels of access (i.e., AA, AAA); a website that is AAA compliant is accessible to the most people. WCAG 2.0 AA is the standard used in all DOJ settlement agreements and consent decrees about website and mobile apps. It is also the standard used for the federal government’s own websites. So companies that meet the AA standards can be confident that they are in compliance with the ADA. They can also rest assured that they have done their part to ensure that individuals with disabilities can participate in the mainstream of American life.

[i] The author is a partner at Potomac Law Group. As with all Maryland Appellate Blog posts, the views expressed here are the author’s, and not those of her firm.

2 responses to “Does the Americans with Disabilities Act Apply to Company Websites?”

  1. Michael Wein says :

    Well written article also on the ADA applicability to web sites. I wasn’t aware of that specific issue, though makes sense if there’s already a sophisticated web site, and the company, like a grocery store that also substantially caters to home delivery, hasn’t made it ADA navigable. However, the cost issue to companies may be better assisted by reasonable and well publicized guidelines, that are more updated than the 2003 DOJ guidelines referenced, and in an ideal world, would have multiple departmental input, including Labor and Commerce. A small U.S. agency called the US Access Board has passed some Rules for comments that I don’t think have taken effect. The EU has been more recently comprehensive, passing laws along the line you suggested in 2016, which take full effect in 2019.

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